As Canada’s real estate market continues to defy popular predictions of a slowdown, privately-transacted sales are keeping pace as homeowners look for ways to pocket the fees usually collected by real estate agents.
Many owners are now choosing to bypass real estate agents to sell their homes themselves in order to save the average six per cent commission most agents charge. On a $250,000 home, this can amount to $15,000, a hefty sum for most Canadians.
Savvy buyers are also seeking out FSBO homes, realizing they can usually get a better bargain without the broker’s fee padding the sales price.
The increasing popularity of “For Sale by Owner” or FSBO, as it is known, is understandably unwelcome by real estate brokers, who see themselves squeezed out by those who take advantage of the internet to market their homes on their own. Many brokers tout dire warnings of slower sales and lower prices than those obtained by ‘qualified professionals’.
Indeed, real estate agents stand a lot to lose from FSBO. In fact, they stand to lose exactly what sellers stand to gain: a lot of money. So it is little wonder they wish to discourage those who are considering just how much it might pay to sidestep their services.
But despite the statistics widely quoted on all sides of the divide, the truth is that until recently almost no one was tracking FSBO numbers, except the FSBO websites themselves. So assessing just how many people go the FSBO route, and how many are successful at it, has been tricky.
However, a recent study in Madison, Wisconsin by a group of university professors set out to do just that, comparing FSBO with traditional realtor-brokered sales using the ‘Multiple Listing Service’ or MLS.
On average, they found FSBO sales had a higher net gain for the owner, thanks to the elimination of the brokerage fee, while broker-assisted sales were generally faster than private home sales.
But a recent study by Alliance and Leicester in the UK found FSBO sales were much faster, finding sales by private home-sellers using websites to market their properties took an average two months, while broker-assisted sales took an average three months.
Michael Lawrence, president of PropertySold.ca, a Canadian FSBO website, maintains the time to sale depends on all the same variables, no matter who is doing the selling.
“Location, pricing of the home, and interest rates can all impact time to sell. But the people that do more research, market their property in as many places as possible and price their home properly can sell their home as quickly as an agent can,” he says.
He does, however, concede some homeowners who need to sell fast may prefer to go with a real estate broker.
“Some may feel the time pressure outweighs the chance to learn and be successful with FSBO,” says Mr. Lawrence.
“There are great real estate agents who can sell your property fast, of course — but you have to pay.”
As for the homeowners who are willing to do the hard work and the buyers who see FSBO as offering better-priced homes, he says, their numbers are growing rapidly.
“Our website’s traffic has increased exponentially in the last year,” says Mr. Lawrence. Their website, now in just its third year of operation, sees more than 5000 unique visitors each day, while property listings have doubled in the last year.
“Our clients have sold $118 million dollars in real estate using our tools and services, so we know it works.”
Mr. Lawrence is quick to point out the success of the system depends a great deal on how much the homeowner is willing to put in, stressing their services do not replace those of a real estate agent.
“The answer lies with the client, not the system. You can’t really equate our website with a real estate agent,” he cautions. “When using our services the person becomes their own real estate agent, while we are an exposure vehicle as well as a tools provider.”
Canada is not the only place where FSBO is a hot ticket. In the US, the slumping real estate market has many homeowners choosing FSBO to maximize their equity – by taking the broker’s commission out of the equation; they can price their homes to sell without losing a chunk of their profit in the bargain.
FSBO is catching on in the UK as well, with about 90 websites jostling for the attention of private sellers, who now represent 8% of the sellers’ market, up from 5% last year.
Investing in Toronto Real Estate
February 11th, 2010The Toronto real estate market is on of the most popular in all of North America. Whether investing in a new downtown condo, commercial real estate or a family home, the Toronto real estate market has opportunities at all levels. If you decide to purchase real estate in Toronto rest assured that you will be living in a city with great amenities, services, facilities and entertainment.
Toronto’s real estate market and availability is ultimately based on demographics: there has been an influx of over a million new people to the Greater Toronto Area over the last decade and there is still a massive shortfall of housing to meet the demand of these new residents.
Furthermore, the sub prime market crisis in the United States has many home buyers wondering what the affect will be on housing markets in Canada, opening the door to uncertainty and speculation on the Canadian market. The good news for Canadians is that the housing market has been setting records for volume and units sold for five consecutive years now despite the problems coming to light in the US.
“The statistics show just how dynamic the Canadian housing market was in 2007 in virtually all parts of the country,” said Ann Bosley, president of CREA. Historical analysis of the Toronto market in particular shows that real estate for the city, despite occasional dips, continues to do well. Take the Toronto real estate luxury market as an example with house sales in the million dollars plus range across the Greater Toronto Area (GTA) increasing by more than 20% in 2007 over the 2006 figures.
A thriving Canadian economy has many suburban dwellers leaving the burbs behind to move back into the cities. If you fall into this category, when searching for Toronto homes or condos for sale, you will need to collect information about the different areas of the downtown core to determine if you are looking in a “buyer’s market” or a “seller’s market”. Intense market competition ensures that pricing cannot be raised artificially, so the people buying homes and condos are mostly families or the downtown workforce, not speculative investors.
Not only is the Toronto housing market doing well, but newly constructed toronto condos are also in very high demand. With each passing year, Toronto condos are becoming a bigger part of total Toronto real estate market. Exciting new homes and condos are being constructed in areas like Eglinton / Yonge and King St. / Bathurst that offer residents access to the excitement of downtown Toronto while still being in a calm, clean and safe area. The most popular areas to invest are projects along the subway, close to downtown and at key intersections along the Yonge – Bloor corridors.
The Toronto condo market is an excellent alternative to home ownership particularly if you are a first time property buyer or looking to downsize your current investment. The ever increasing cost of a home in todays Toronto real estate market is making it very hard for a large percentage of the population to become home owners. Condos also represent sound Toronto real estate rental investments allowing would be owners to increase the value of their equity. Most home buyers want to get good value for their money while at the same time getting a property that is in an area geographically that they are comfortable with.
If and when you do decide to invest in the Toronto real estate market make sure to secure the services of a professional real estate lawyer. In any real estate transaction a real estate lawyer will handle; the deed, the bill of sale, mortgage arrangements, promissory note, title commitment and the closing statements on your behalf. Getting a good interest rate on your mortgage is also crucial to being able to afford your investment and avoiding foreclosure.
There are many stories in the news recently about small towns in the United States that are full of new homeowners that are not able to afford the mortgages for their new homes and are losing money in their investment due to the sub prime crisis. While this situation may be an unhappy one for the people involved, buying in an urban market such as Toronto can help to mitigate problems by offering increased investment flexibility. Whether you would like to purchase a new family home, commercial real estate for your business or a luxury condo, Toronto can provide you with numerous options to choose from.
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